Google Suite

Google is not just a search engine. It provides lot of products and applications for hell loads of requirements. Out of which three I am mentioning here which are useful Keyword tools to write unique contents.

1. Google AdWords Keyword tool

This is a free tool and anybody can access it via internet. It has vast database of useful keywords which can expand the reach of your writings. It has two advanced useful filters; location and language which help you in regional and language specific keyword search.
You can enter your word and can restrict the possible keywords or phrases by website, category, location and languages. It provides popular and related keywords instantly with relevant statistics in tabular format Google Adwords Keyword tool is a life saver and gives you the search volume figures too for any keyword.

2. Google Trends

You can use it in your writing to learn more about trends. It tells you which word has more worth for your writing. It provides a graph for your search and relevance in different years; search can be specific to a country, a region and even a sub region. See here.

3. Google Insights for Search

If you know your keywords to some extent, this tool is for you. It searches volume patterns across specific regions, categories, time frames and properties. Insights can help you determine which messages are best for you. For example,  if an auto manufacturer is in doubt to use “fuel efficiency” or “safety” as the keyword in their sales promotion campaign, then Insight will highlight what most people look for, when buying an automobile. If you are writing for some new technology promotions then Insight will help you to find out potential regions for upcoming markets. Compare by Search term as per location and time ranges. Advanced filter categories are also available. It also en-list the relevant rising searches in percentage.

Basically, Google Insights for Search provides you a complete insight of the searched keyword in terms of use and relevance, in different regions of the world through years.

WordTracker

It is a platform which helps as a keyword research guide. You not only get excellent keywords here but also discover search engines. It comes with three solutions,

• WordTracker Keywords – It provides search engine optimization (SEO).
• WordTracker Link Builder – It is a keyword research tool which maximizes the traffic for your site.
• WordTracker Strategizer – It provides the best keywords you should use in your writing to get maximum hits.

WordTracker comes with a 7 days free trial. It also has a more advanced paid version, and sells top keyword reports.

iSpionage

It provides an inclusive solution of keywords. It tells you about PPC (pay per click) competitors and SEO (search engine optimization) competitors. You will know who all are talking about your subject on Facebook and Twitter.

It also provides the average search volumes in different domains. iSpionage is a paid tool.

SEOBook

It itself is a bunch of tools, some are free for public and some are paid like , “Keyword tool” is free whereas “Keyword research tool” is paid but has 7 days of free trial. SEOBook is only available to log in members who have registered a free account.

There are many more traditional keyword selection tools like SEO Book Keyword Suggestion Tool, Google AdWords Keyword Suggestion Tool, Microsoft Ad Intelligence, Keyword Discovery etc.

You can be a journalist, a blogger, a campaign designer, web site manager or a writer you will need at least one of the above mentioned tools for effective and reachable writing. What you will use is purely your choice. So if you are not using any till date, start using one now!

Most Useful Keyword Tools Of Year 2012 is a post from: UniqueTipsOnline

Google, according to Matt Cutts, would change its algorithm to have those website sorted put to be penalized. Google changes the algorithm or not in the future, they are still using the same techniques that they used before to rank your website. There are a few things which are to be changed in your website or to be taken care of while creating it.

Here are the few tips for having a higher ranking at the search engine result’s pages or the SERPs. Moreover, these are the tips that would not only help you have a permanent high ranking in the SERP, but also will enable you to secure your website, even if Google changes its algorithm, as rumored. Check them out and have all your worries cleared out.

• The first and foremost thing that you need to have to make your website raked higher among the millions of same kind is a snappy title tag. Titles are still one of the strongest, better to say the strongest on-page signal for the search engines. A well built title can have your keyword count go high as well as can improve the click-trough-rate of your website. It is bets to have a maximum of 65 character title, which would mean that the entire title shows up in the search engine results page.

• The next thing hat you should look after while optimizing your website is that you should never stuff the title with the keywords. Moreover, the keywords should be split up wherever they are necessary. Do not be afraid in splitting up the keywords as the ‘Custom Made Jewelry And Designer Shoes From Anderson Co’ rather than ‘Custom Made Jewelry’, ‘Designer Shoes’, ‘Custom Shoes’ or even ‘Anderson Co.’, as the previous one will cover all the keywords at the same time.

• When coming to the URLs for the website, they should be kept simple and should have the keywords in them, and should only have standard characters only. This will make the URL SEO friendly, which will draw, as a result of it, more traffic towards it. Like one can have the URL ‘www.andesonco.com/products/custom-made-jewelry-shoes/prtoductid=?%2565’. And while tagging the URL, use only one H1 tag, as two of them would make it suspicious, and thus can attract Google over the over optimization issue.

• Next thing which should be considered while having the H1 and H2 tags for the website is that you should include the primary keyword in the H1 tag whereas the secondary keyword should be placed in the H2 tag. Like you can have ‘Anderson Co.’s jewelry prices’ as the H1 tag, whereas the secondary keyword ‘Custom made jewelry prices’ should be the H2 tag. If you want more of them, it is recommended that you have one or two and at the most three such tags rather a page full of them.

• Coming up to the body content, you must have at least 300 words content for a blog post or article. It will make sure that your website looks authentic. Moreover, you must not stuff your content with keywords. Place them over the content naturally, and not shoe horn them in it. A lengthy content would naturally mean appearance of the keywords in bulk. So do not force them into the content.

Top 5 Tips To Improve Search Engine Ranking For Your Website Or Blog is a post from: UniqueTipsOnline

While you must have learnt a lot of things in the past about social media either due to your own personal experience or what you read on websites, the truth is that new things unfold as the day advances. That’s why I’ll like to share these very important social media marketing tips with you in this blog post.

Post Information-Parked Stuff on your social profile

People value information, just give it to them in any way to can afford and you’ll gain respect in return. Posting regularly on your social media accounts will probably help people to notice you, but you cannot win their trust if they don’t find value in what you share with them.

How people will share and like your status update can be determined by the level of importance that they see in your updates. This will help you to gain ground as an authority and make more people that didn’t know about you to become your fans/followers. And you know, of course, the higher the number of fans you have, the higher the amount of traffic you are able to draw to your blog through social media.

Avoid Spam-like activities

Spamming is an act of negativity and people detest spammers. If all you do on social media is share your blog links and post nothing else, your readers will regularly tag your updates as inappropriate and that can badly affect your social media presence.

Embrace generosity on social media and add positivity to every social media site you are using. Don’t let your goal of getting traffic to your blog overcloud your sense of reasoning.

Post Less of Your Links and More of Others

Posting less of your own blog links and much of others will give your followers the impression that you’ve seen value in what you share with them. To achieve this, you should only share links to very informative and value-parked articles written by others or else, you risk jeopardizing the value your followers will attach to whatever you share on your social profile.

While it might be tempting to use your facebook or twitter account to share whatever you’ve posted on your blog, you should resist doing that by having a designated Twitter handle and Facebook account for your blog, using your blog’s social accounts to promote every of your posts won’t do any harm.

Be Human, Be Approachable

Hiding behind anonymity on social media will not do you any good, as people will not be willing to relate with someone they don’t know. Make your social media profile as personal as possible, and still make it professional too. Let your pictures be that of your real self. But don’t let your personality become too visible in everything you do, people hate it when all you have to say is about yourself and nothing more.

Do Read : Do’s And Don’ts Of SEO In 2012 That Must Be Kept In Mind

With the tips I’ve shared in this article, you should be able to set your social circles straight and be able to optimize it to get traffic to your blog.

About the Author : This is a guest post by Alan Rita,He is a part time blogger and an adviser at UK based www.opendoorloan.co.uk. If you would like to write for UniqueTipsOnline, check our guest posting guidelines.

How To Optimize Your Social Media Accounts For Better Traffic is a post from: UniqueTipsOnline

So, just because you had some brilliant SEO strategy in 2011 that worked miraculously for your website, it does not mean that those strategies will help you 2012. They have probably already become so obsolete that others have used them and discarded them. So what we have for you are some SEO tips that are both intelligent and relevant in the current year.

1. There is no substitute for quality content

I know what you are thinking; there is nothing new about this. True enough, quality of content was the king of SEO in the past, and it continues its reign. By quality content, I mean you should be writing for people, not machines, and your articles, or whatever your website contains, should have something that positively contributes to the reader’s life. The days are over when website owners could just hire cheap writers and get them to connect a couple of key words, and pass that off as content.

2. Make your web content scannable for mobiles

These days, more and more people are accessing the net through their mobiles, so it will be a very worthwhile decision for you to make your website mobile friendly. If someone visits your site for the first time, and finds that it is easy to navigate on a smartphone, they are going to keep coming back, and will possibly recommend your site to other phone users.

3. Hire an SEO consultant worth his fee

Hiring an SEO consultant means that you are going to have to pay through your nose, but it is so essential to the health of your website that you cannot avoid it. Just make sure the consultant is not robbing you blind, and you are actually getting service worth your money. Before you hire a consultant, be sure to check their credentials. And if you are not getting results over a long term, don’t hesitate to fire them.

4. Make sure most of your photos and video are original

Most of the sites on the net just rehash what other sites have published, using stock photos or images used previously by other sites to illustrate their articles. If your site has nothing new to offer, search engines will automatically treat you like stale garbage. Your images should be self clicked or created, and the same goes for your videos. Remember, the key to increased traffic is value addition and originality.

5. Share your content on social networking

Social networking has become a force to contend with, and one of the biggest and most effective platforms to advertise or publicize anything. Whatever your website is about, be sure to make it accessible for people using Facebook, Twitter, and other social media. Also, do leave an option for them to share the content on their social networks if they like.

6. Don’t let your website take too long to upload

The average span of time a visitor will wait for your site to open before they chuck it and go somewhere else is three seconds. Yes, if your website is taking longer than that to load, not only are you losing visitors and clients, but your search engine ranking is also going for a dive. Take the steps necessary to make your website lighter and faster.

6 Excellent SEO Tips For Year 2012 is a post from: UniqueTipsOnline

I am definitely not here to introduce you all with SEO instead to help you in making your efforts successful. SEO has been into news and people all over have been looking for tips and tricks to improve it as Google made lot many changes in the recent past that directly effected the SEOs. Be it Google, Bing or any other search engine,  SEO is directly affected if changes are made in any of the search engines.

The last few months have actually got challenging for the blogging world and undeniably each one of us is looking for smart SEO tips that will help our websites grow and improve as far as page rank is concerned. This post is about just that! Get ready to check out some Do’s and Don’ts of SEO in 2012. Do let us know what you think of the these by dropping the comments below.

Do’s :

Target the most relevant keywords

Gone are the days when keyword stuffing helped in SEO. Over the time, we have started experimenting with lesser popular keywords but this doesn’t really bring you the right traffic that you are looking for. Therefore, it is suggested not to use the words that won’t hit instead target the relevant keywords that will help your business grow.

Catchy headlines with relevant keywords

The headline of your article should be catchy and persuading enough to ask the readers to click and read on. Preferably, include keywords in your headlines so that your readers as well as search engine spiders know about the content.

Focus on quality and not quantity

Focus on creating unique content for your websites. The relevance and value of the content of your website is of foremost importance. Your SEO efforts should be strongly focused on delivering the highest quality content that too consistently.

Optimal Onsite Distribution

Distribute your content! It is suggested to open up new channels and distribute your content as far as possible. You can develop mini-sites, social media outlets and blog platforms. This will help grow your sphere of influence thereby affecting your SEO.

Don’ts :

Don’t make your SEO campaign isolated

SEO being independent and working on its own to impress just the search engines is the thing of the past. Things have changed over the time. Now the virtual space is connected to various platforms and our initiatives need proper planning and execution. It is suggested not to make your SEO campaign isolated and try connecting your social media campaigns with your SEO plans.

Don’t focus only on Google

I certainly agree with you all that Google is the most popular search engine but you can’t underestimate its competitors that might become the great platforms for searching in days to come. YouTube, as you all know is the second largest search engine in the world. Also, don’t ignore search engines like Bing and Yahoo.

Don’t hesitate to link the good content

Wherever possible try linking the good content and other websites that you feel has the quality content. This practice will be of great help directly or indirectly.

Don’t use meta tags, page titles in excess

Don’t spend a much time to optimize your meta tags and page titles. I am definitely not saying that these should be ignored just that don’t use these in excess else you can be penalized.

Following certain tips and tricks and making sure you keep in mind these do’s and don’ts will ensure making your SEO efforts a great success.

Do’s And Don’ts Of SEO In 2012 That Must Be Kept In Mind is a post from: UniqueTipsOnline