In the past when it came to marketing companies would have the choice of TV adverts and billboards whilst small businesses would have to rely on fliers being handed out or small ads in a local newspaper or magazine. The internet has completely radicalized the world of marketing, much like it has many other industries, and that is why these days even the smallest of businesses has access to the very best form of marketing, social media. A social media marketing agency can greatly help you to take your business to the next level and there are so many reasons why this is the smartest form of marketing for your business to invest in.
Eyes, So Many Eyes
It is estimated that a third of the entire planet is on social media is some regard or another, let that sink in for a second, 2 billion people across the world using social media and you have access to it all. This means that if you market in the right way you can attract huge amounts of people to hear about, learn about and hopefully buy from your business. You won’t of course be able to reach all 2 billion people but it is a strong indication of how many people that you can affect.
Anther great positive with social media marketing is that you can actually use it to target your ideal demographic. Imagine a large billboard being painted about your business, sure it may be seen by 10,000 people every day but you would have no idea how many of those people fall within your target demographic. Because people share so much information about themselves on social media we can easily use that information to make sure that your commercials are the ones that come up on the news feed of the people most likely to buy your products and services.
Other than learning about how many newspapers were sold back in the day you would have had absolutely no idea at all how many people saw that ad that you put in it. With social media however things have changed a great deal and you can now see a huge range of metrics which can tell you how well your ad is doing. You can see how many impressions have been made, how many people have engaged with it, as well as drilling down into location, age and even gender.
Return on Investment
The best thing that I can say about social media marketing is that it works and for whatever one you happen to have paid into it, you can expect to get that back plus more with a successful social media strategy. Very few people end up disappointed after a social media campaign and it is one of the most successful methods of digital marketing that there is.
If you want to boost your business, this is the way to do it.