A successful virtual fundraising event requires more than just knowledge of the virtual space. You have to know what your donors want, what will work best for your nonprofit, what will run best online, and even what will offer the most reward for the least work. It’s absolutely possible to run a successful virtual fundraising event. Just take into mind these tips and tricks to raise money for your nonprofit.
1. Utilize Existing Platforms
One of the best things you can do for a virtual fundraising event is utilize existing platforms for your donation options. People are much more likely to donate through a platform they recognize than they are to donate through your website, at least until you become a well-known organization. At the very least, make sure you offer the ability to donate through an existing platform.
2. Integrate With Social Media
Social media is a great way to get your company’s name out there. With social media, you’re able to engage with your donors more easily and introduce yourself to new individuals at the same time. Make sure you’re talking about your events through social media so your followers know what’s going on.
3. Engage Your Larger Donors
On average, you’re going to receive most of your money from larger donors. It’s common for organizations to receive as much as 80% of their funds from donors who give a substantial amount each time they do. Make sure you offer thank-you gifts and perks to the donors who make up a larger portion of your funds.
4. Focus Your Fundraising on a Specific Theme
A great way to make your fundraising feel effective is to focus your fundraising events around a specific theme. Ideally, that theme should definitely have to do with whatever your nonprofit focuses on. Do you help chefs who are down on their luck? Organize a cook-off stream. Are you a litter cleaning nonprofit? Host an art gallery for reclaimed art.
5. Come Up With Ways to Virtually Do the Same Events
If you’ve done events in person before, you may be able to move those events to the virtual world more easily than you might think. For example, marathons are commonly money-making events. This doesn’t seem like an easy event to move to the virtual space, but with a bit of creativity, it very well could be. Consider making a leader board for how many miles participants run across a week, potentially with an incentive for the winner.
6. Offer Unique Reasons to Donate
The reasons that people donate don’t have to cost you a lot of money. After all, you want to save money, not spend it. Your unique donation reasons could be very simple, like a one-on-one meeting with the nonprofit’s founders if you donate an especially large amount. You can also offer unique events that people can attend with other larger donors.
A virtual fundraising event doesn’t have to be complicated or difficult. It can be simple and easy. However, you need to make sure you’re taking the reins. When you hold a virtual fundraising event, think about what your donors will think of the fundraising event. When you’re able to cater to the things your donors like the most, you stand a higher chance of making sure your fundraising event succeeds.